Distinctive identities. Consistent brand experiences.
1688 Creative is a UAE-based design studio working across sectors, with a particular focus on hospitality, F&B and corporate brands.
We help businesses express who they are through clear, thoughtful design. Whether launching a new concept, refreshing an established brand or strengthening a company's communications, we begin by understanding its story, audience and ambition.
The two eights echo the infinity symbol, reflecting how one idea can grow across every expression of a brand.
Strategy, design and communications for brands and businesses.
Positioning, creative direction, visual identity and guidelines.
Campaigns, packaging, company profiles, presentations and publications.
Websites, social content, motion graphics and CGI.
Branded spaces, signage, events and installations.
Media relations, brand storytelling and launch communications.
A clear identity. A consistent presence.
We translate a business's positioning, ambition and character into a distinctive brand identity, giving it a clear presence in the market and a consistent foundation for growth.
Brand positioning and narrative
Logo systems and typography
Colour palette and visual language
Identity systems across digital and physical environments
Distinctive identities across sectors, shaped by each business's positioning, personality and ambition.
One brand. A clear standard.
As businesses grow, more people shape how their brand is seen. We create practical guidelines that help teams, agencies and production partners work from the same standard, protecting the identity while allowing it to evolve.
Logo usage, clear space and minimum sizes. Typography and colour. Imagery and layout principles. Applications across print, digital and physical spaces.
Campaign creative shaped around each brief, bringing the message to life across relevant formats and channels.
Tourism. Strategy, creative and marketing, design and execution.
Also: IntercityHotel Riyadh Malaz (Ramadan stay promotion) and Melia Desert Palm (The Asado Supper Club).
Designed for the feed. Built around the brand.
Content systems and templates, campaign visuals, reel editing and motion graphics, platform-specific storytelling. Featured: La Morita, KUKU, JAK Design Studio, Soyfish.
Company profiles, hotel books, menus and booklets such as Brothaus and Steigenberger.
Hayal, IFC, KHRC and the Orderat app interface. Development is scoped separately.
Animated graphics, titles and 3D visualisation for Miss Tess Dubai, Tabu and The Other Side.
IntercityHotel Muscat and Bawshar, H World at Arabian Travel Market, LENA & SMOKEDROOM, Brothaus Christmas Hutte.
Clarity before creativity.
Positioning, audience priorities, core messaging and communication objectives guide the identity that follows. Creative direction covers concepts, moodboards, art direction and production guidance, as in the Maxx Hotel interiors and Paddle Art branding. Communications cover press materials, media outreach, thought leadership and launch messaging, such as the Mosaic Restaurant group press release.
Thoughtful direction. Consistent delivery.
We start with the purpose behind the brief.
We build a visual character that belongs to the brand.
We consider how each application works within the whole.
We keep decisions clear from the first conversation to delivery.
Every engagement begins with a conversation about your business, priorities and ambition. We define the scope, agree the creative direction and develop the work through focused review and refinement.
Tell us about your business, priorities and ambition.
We reply within two working days to agree the scope, creative direction and timeline.
contact@1688creative.com
Platinum Tower, Cluster I, Jumeirah Lake Towers, Dubai